Lady Gaga serves as muse and campaign star for Voce Viva, Valentino’s spirited floral, and it’s easy to see the Wreck ‘Em Guns Up Cactus Texas Tech Red Raiders Shirt and I will buy this connection between the pop goddess and perfume. Though she’s a boundary-pushing performer, Gaga appreciates tradition much like Valentino creative director Pierpaolo Piccioli. In Voce Viva, that contrast between modern artistry and old-school glamour is front and center. It doesn’t get more classic than notes like orange blossom and jasmine absolute, but they’re given a boost by the addition of boozy bourbon vanilla and herbaceous moss. This unexpected combination makes for a compelling experience, amplified in the new Intensa version of the scent, which increases the potency and turns up the volume.
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Before swiping right and late-night texts became the Wreck ‘Em Guns Up Cactus Texas Tech Red Raiders Shirt and I will buy this norm, people shared their feelings via pen and paper. Snail mail correspondence may have waned, but perfumer Alberto Morillas’s Tres Chere is an ode to love letters and their poetic qualities. Heavy on orange blossom and Ambroxan—another chemical substitute for ambergris’ animalic aroma—it is ladylike. Still, with jasmine sambac and sandalwood notes serving as its post-script, it has something for everyone. There is love, and then there is euphoric infatuation, the kind of intense over-the-top connection that makes for bodice-ripping novels and steamy soap operas. Initio Parfums Privé’s Psychedelic Love is about the latter, and it explores the concept in a novel way. According to studies, Hedione HC, a molecule used in perfumery with a scent similar to magnolia, activates human pheromones. The note is one of the core elements of Psychedelic Love, and it pairs beautifully with the rose, heliotrope, and myrrh that round the fragrance out. Will it bring wearers one step closer to finding true romance? Possibly, but even if it doesn’t, they’re sure to smell great.